Effective December 15, visitors to Puerto Vallarta will have a reasonably priced alternative to taking the four-hour or more bus trip to the state capital of Guadalajara, Azteca flying there for under $150 USD including taxes - less than half the usual fare other airlines charge. Mexico's 'second city' is known for its colonial architecture and shopping, particularly for decorative items and furniture in neighboring Tlaquepaque and Tonala.