Both elegant and convincing, the visual concept Vallarta Wine Fest implemented during its first two years has been pivotal in bringing the event to the forefront of Puerto Vallarta’s culinary activities. The campaign was designed by Cadena + Asociados Branding, under the direction of Ignacio Cadena’s son, who anchored the concept under a unifying theme: “A Cultural Fiesta.”

A bottle of wine, a musical instrument and a ballerina are the symbols used by local and international press to promote the latest edition of Vallarta Wine Fest, in which 20 restaurants offered wine tastings and dinner pairings, along with an array of related cultural activities. Learn more about the next edition of Vallarta Wine Fest at www.vallartawinefest.com.